The Ideal Square cut.
A whole new brightness.

8 sides, 8 hearts, 8 arrows, 68 facets. Perfectly proportioned,
perfectly cut, and perfectly symmetric.
the Ideal Square cut represents a step forward in perfection.
The patented Ideal Square cut, which is the only Heart and Arrow Ideal Cut,
ensures exceptional light performance due to the symmetric alignment of each of the 68 facets
which enhances the elements of beauty of the diamond: shine, fire and brightness.
All Ideal Square diamonds are mined, cut and polished in Canada
with rigid standards of environmental and social compliance.
The certificate of origin guarantees ethical standards and full transparency,
and accompanies each diamond. Our diamonds are certified by
IIDGR Part of the De Beers Group of Companies.