The fifth C.
“Confidence”.

A diamond’s value is much more than the amount of carats or its appearance. All our diamonds meet the World Diamond Council Kimberley Process Certification requirements, in accordance with resolutions passed by the United Nations.
Thanks to endorsement by the International Institute of Diamond Grading Research, we can assure a fifth C – for Confidence along with the other “4 Cs”.
This Confidence derives from the transparency regarding the diamond’s origins, the Confidence that every diamond has been examined and certified by leading experts with proven experience and Confidence in the capacity and technology used by the most advanced diamond evaluation tools.